Unobstructed
The Unobstructed
If Your Data's A Mess, Your Results Will Be Too—Even With AI
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If Your Data's A Mess, Your Results Will Be Too—Even With AI

The future of marketing automation and bad data.

"An email marketing campaign? Can’t AI do that for you?”

Sure, AI is changing the way you can do business.

But AI can’t sidestep bad data.

The Unobstructed Podcast: Episode 07

In this episode of The Unobstructed Podcast, Rachael and I untangle the evolving role of AI in day-to-day work life. We also talk about how marketers can’t seem to tell you exactly what they do. Come to think of it, the sales team doesn’t know either.

At least the operations team keeps things running.

Wait, can AI help business operations when a contact database is hot garbage? How much of a lift is it to get started with something like that?

That’s why Rachael and I got into:

  • Why data hygiene is king.

  • What free trials and demos can do for product-led growth.

  • How an AI powered, one-app ecosystem will leap-frog scattered SaaS products.

AI can optimize. And automation can scale. But if your foundation is messy, your results will be too.

Give this one a listen and let us know what you think.

You can also get it on Spotify, Apple Podcasts, and Amazon Music.

onward.

-dmac

Unobstructed Issue No. 049


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